We turn your Expertise into
Market Shifting Authority.

Be the Founder your competitors reference.
We build Founder Authority for CEOs leading companies between $10M and $250M in annual revenue.

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We build assets that compound your authority.

We build authority that produces revenue, reputation, and enterprise value at the same time. While most firms focus on your look; we build the systems that convert.

Converting Content System

Every piece is built to move your market closer to a decision. A strategy-driven system of short and long form content that turns attention into authority.

Intellectual Property

Your book, your framework, your course, your community. Proprietary assets that generate income, enterprise value and credibility long after they launch.

Marketing Positioning

We pitch, place, and position you across media, stages, and platforms your buyers actually pay attention to. Your market knows your name and seeks your expertise.

Strategic Representation

We negotiate, manage, and protect every opportunity that touches your name. Partnerships, appearances, contracts, public image - handled by an experienced team who protects what you have built.

“The framework that transforms your personal brand into a revenue producing, authority engine.”

The Founder Authority Framework

We Run the System,
You Own The Results

01. The Audit

Map the founder. Map the company. Find the gap.

‍The work: Founder authority audit, company growth objective review, gap analysis, endgame defined before anything gets built.

Most firms start with the founder. We start with both. We audit your authority position against your company's growth objectives, because your goals and the company's goals are leverage for each other.

02. The Positioning

It's not about your image, it's about your message.

The work: Message and narrative development, name and image positioning, search result positioning.

We tell the real story so the right people find you, trust you, and choose you before you make the ask. Your market recognizes you as the leader before you walk into the room.

03. The Intellectual Property

Build the proprietary assets you own outright.

The work: Your book, your framework, research, courses, targeted podcasts, content platform, owned community.

The founder who publishes the methodology owns the conversation. Every asset is built to be monetized on its own while reinforcing the company you founded. Nothing launches until it's right.

04. The Alignment

Plug into the teams that run the business.

The work: Executive and marketing team integration, campaign and placement planning your team can leverage for advertising, sales, recruiting, and partnerships.

We work directly with your executive and marketing teams so everything we build is something the company can deploy. We operate as an extension of your team, not a vendor beside it.

05. The Platform

Activate. Your market starts hearing your name.

The work: We represent and negotiate all media placements, press, podcast appearances, keynote stages, industry awards, collaborations across every platform your market pays attention to.

Every opportunity is selected to advance the business, not just your visibility. The founder speaks to the problem. The company advertises the solution. The market gets both.

06. The Compound

Everything we have built starts working for you.

The work: Launch and run revenue campaigns, ongoing consulting and execution, brand reprsentation , scaling what works, building the next wave of IP.

Inbound media requests. A speaking pipeline that fills itself. A book on shelves. Proprietary IP for consumption. Company marketing that converts better because the market already trusts the name behind it.

We're Selective, Here's Why

We selectively work with 5 Founders at one time to guarantee our full bandwidth, commitment and highest market positioning possible because this level of partnership cannot be outsourced.

This was
built for you.

You're a founder who's already proven the concept.
You've built a company doing $10M+ and the growth curve now depends more on trust than on spend
You posses wisdom your market hasn't caught up to.
You're done blending in. You want to be the obvious choice in your space, not a respectable option on a shortlist.
Your story is more than inspiration, its industry changing
Why you built this, what it cost you, what you learned in the process: it's the most transformation asset behind the company, and almost no one has heard it.
You're ready to invest in your long game.
This is a twelve-month engagement with a team that executes, not consultants who hand you a strategy and leave . What we build keeps paying: revenue growth now, an asset that ecompounds earnings, and a valuation that reflects the market's trust in who built it.

This probably
isn't for you.

You want to be known, not to be trusted.
If the goal is reach, follower count, or being recognized, there are cheaper firms that do that well. We build position, which is a slower and more valuable thing.
You want a quick content fix, not a real strategy.
This isn't a content calendar or a logo refresh. We build the IP, the platform, and the representation behind it . That requires your voice, your investment, and your wisdom.
You're not ready to be outfront
Authority requires the founder to speak, publish, and stand behind a position publicly. If you'd rather stay behind the product, this won't work no matter how good the strategy is
You're not ready to invest in longterm growth and value
Authority compounds; it doesn't spike. If the business needs immediate return, put the budget into performance marketing and come back when you can think in years.

Built For Founders, by Founders

Founder Authority is led by Christopher and Carley, trusted advisors to founders building industry-defining companies. Every engagement is personally directed by them and supported by a carefully assembled collective of publishing, media, production, and creative specialists, selected specifically for the unique objectives of each client.

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Carley Pina

Partner, Brand Strategy

Christopher Pina

Managing Partner, CEO

Clients value partnership, not transaction

Lets Work

Christopher Pina

CEO | Founder Authority

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"Grounded, Diplomatic, Analytical and Strategic.

I am thrilled, so thrilled to be on this journey with you, you are a rockstar! In a few short months we have launched a best selling book athat brings applicable science to real world activation and repositioning my brand as an industry expert, not a vendor."

Dr. Catharine Arnston

Founder of ENERGYbits, Author

"There is no way I would have made it to this place without you! Your character and demeanor are unmatched. Your skill, leadership and decision making abilities brought refinement, structure and direction. Your negotiation skills protected me and made sure I won."

Dr. Juanita Bynum

Founder of JBI, Inc, NYT Author

A few Founders we have worked with

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Built and launched Revyv Men's Health from concept to market, positioning him as a defining voice in the men's wellness industry.

Bobby Chandler, Revyv Mens Health
Speaker, Author Founder

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Managed her book launch and reframed brand credibility around the science behind her product company, turning expertise into market authority.

Dr. Catharine Arnston, ENERGYbits
Author & Founder

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Transformed her platform from parenting content creator to the leading voice for family freedom and values-driven advocacy.

Elizabeth Johnston

Founder of Family Defense Network

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Transitioned a celebrated gospel artist into a creative arts thought leader with an educational platform, published book, and monetization strategy.

Darwin Hobbs

Heart Art Ideas

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Guided two successful medspa owners into the supplement market, building a new consumer revenue stream from their clinical authority

Drs. Nicole and Beau O'Neill

Founders of Med1 & Epigenix Wellness

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Strategic brand advisory for a NYT bestselling author, platinum recording artist, and global speaker on authority positioning and IP expansion.

Dr. Juanita Bynum

Founder of JBI, INC

Authority Positioning

It's not about your image, It's about your message

Intellectual Property

Why Intellectual Property is king for Brand Authority

Strategic Representation

How real representation can shift how your market responds

BEFORE YOU APPLY

Clear answers, no fluff.
We believe in saving time by being transparent.
We want successful outcomes.

What does engagement look like?

We deploy a full scale audit and develop a strategic, actionable roadmap with real metrics. We integrate with your team to align voice, brand and positioning that carries value.

Is this customized for my brand & business?

Yes, 100%. No two engagements look the same because every founder has a different success metric, a different industry and target. We start with a full audit, we scope and build around the results and deploy integrated with your marketing and executive team for optimized synergy.

What is the investment?

Investment is 6-figures annually. We focus on ROI so we ensure our team is lean, focused on execution and focus on what drives results in your market.

How is this different from a personal branding agency?

We build the infrastructure and engine to power authority building tied to company growth and brand value; not a logo refresh and social media calendar. While personal branding is A PART of what we do, this is much more hands-on, strategic and curated.

Can anyone apply?

We welcome all founders with over $10,000,000 in company revenue and who are ready to invest in building and scaling their authority to apply. Because this is a curated, highly involved strategic partnership, we only take a certain number of brands and founders at one time.

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We turn your Expertise into Market Shifting Authority.

This wasbuilt for you.

This probablyisn't for you.

Built For Founders, by Founders

Clients value partnership, not transaction

A few Founders we have worked with

We turn your Expertise into
Market Shifting Authority.

This was
built for you.

This probably
isn't for you.